Today I was walking around Greek Town, and saw on the Walgreens sign, "Don't forget: Today is Sweetest Day". Naturally I thought "Huh, crazy. Whatev."
Then on the bus home some little girl said to her parents, "Are you going to get me a toy? Today is Sweetest Day." Naturally I thought, "Huh, crazy. Whatev."
Then, my roommate came home and she said, "Did you know that today is Sweetest Day?"
So, I guess it's a real thing.
Happy Sweetest Day.